Comparing predicted prices in auctions for online advertising

International Journal of Industrial Organization

Volumn 30, Issue 1, 2012, Pages 80-88

  Bax, Eric ^a   Kuratti, Anand ^b   McAfee, Preston ^c   Romero, Julian ^d  

^a YAHOO INC   (United States)

^b Yahoo Software Development India Pvt Ltd   (India)

^c YAHOO RESEARCH   (United States)

^d PURDUE UNIVERSITY   (United States)

Author keywords

Auction; Bias; Prediction; Reversion; Validation

Indexed keywords

AUCTION; BIAS; EXPECTED REVENUE; ONLINE ADVERTISING; RESPONSE RATE; REVERSION; VALIDATION;

ESTIMATION; FORECASTING;

COMMERCE;

EID: 83955161751     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2011.06.001     Document Type: Article

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