The Impact of Paid Versus Complimentary Showroom Entertainment on Gaming Volumes

Journal of Hospitality Marketing and Management

Volumn 21, Issue 4, 2012, Pages 374-394

  Suh, Eunju ^a   Tanford, Sarah ^b  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

casino management; casino marketing; complimentaries; entertainment; gaming; showrooms

Indexed keywords

EID: 84866000604     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2011.615024     Document Type: Review

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