The "locals" market: An emerging gaming segment

Journal of Gambling Studies

Volumn 21, Issue 4, 2005, Pages 379-410

  Shoemaker, Stowe ^a   Zemke, Dina Marie V ^b,c  

^a UNIVERSITY OF HOUSTON   (United States)

^b Department of Obstetrics Gynecology   (United States)

^c 335 Statler Hall   (United States)

Author keywords

Customer satisfaction; Gaming marketing; Locals; Segmentation

Indexed keywords

ARTICLE; CROSS-SECTIONAL STUDY; DEMOGRAPHY; FEMALE; HUMAN; IMPULSE CONTROL DISORDER; LEISURE; MALE; PATHOLOGICAL GAMBLING; PSYCHOLOGICAL ASPECT; QUESTIONNAIRE; SOCIAL ENVIRONMENT; STATISTICS; TRAFFIC AND TRANSPORT; UNITED STATES;

CROSS-SECTIONAL STUDIES; FEMALE; GAMBLING; HUMANS; IMPULSE CONTROL DISORDERS; LEISURE ACTIVITIES; MALE; NEVADA; QUESTIONNAIRES; RESIDENCE CHARACTERISTICS; SOCIAL ENVIRONMENT; TRANSPORTATION;

EID: 28244501342     PISSN: 10505350     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10899-005-5555-5     Document Type: Article

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