Consumer processing of virtual experience in e-commerce: A test of an integrated framework

Computers in Human Behavior

Volumn 28, Issue 6, 2012, Pages 2134-2142

  Lee, Ki Young ^a  

^a ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Attitude accessibility; Attitude confidence; Cognitive elaboration; Imagery vividness; Virtual experience

Indexed keywords

ATTITUDE ACCESSIBILITY; ATTITUDE CONFIDENCE; COGNITIVE ELABORATION; IMAGERY VIVIDNESS; VIRTUAL EXPERIENCE;

THREE DIMENSIONAL COMPUTER GRAPHICS;

THREE DIMENSIONAL;

EID: 84865626401     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2012.06.018     Document Type: Article

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