An examination of the effects of partitioned country of origin on consumer product quality perceptions

International Journal of Consumer Studies

Volumn 33, Issue 4, 2009, Pages 496-502

  Chowdhury, Humayun K ^a   Ahmed, Jashim U ^b  

^a EAST WEST UNIVERSITY   (Bangladesh)

^b NORTH SOUTH UNIVERSITY   (Bangladesh)

Author keywords

Country of assembly; Country of design; Country of parts; Partitioned country of origin; Perceived product quality

Indexed keywords

EID: 77958108790     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2009.00783.x     Document Type: Article

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