Differences in the spending of husbands and wives on products used by only one spouse

Journal of Marketing Theory and Practice

Volumn 20, Issue 3, 2012, Pages 307-318

  Heilman, Carrie ^a   Kaefer, Frederick ^b   Ramenofsky, Samuel ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

^b LOYOLA UNIVERSITY CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84865249097     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679200305     Document Type: Article

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