Harmonizing conflict in husband-wife purchase decision making: Perceived fairness and spousal influence dynamics

Journal of the Academy of Marketing Science

Volumn 36, Issue 3, 2008, Pages 378-394

  Su, Chenting ^a,b   Zhou, Kevin Zheng ^c   Zhou, Nan ^a,b   Li, Julie Juan ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b WUHAN UNIVERSITY   (China)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Family purchase decision making; Spousal assertiveness; Spousal relative influence; Spousal sense of fairness

Indexed keywords

EID: 48849116427     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0079-4     Document Type: Article

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