Television and persuasion: Effects of the programs between the ads

Psychology and Marketing

Volumn 16, Issue 2, 1999, Pages 119-140

  Shrum, L J ^a  

^a RUTGERS UNIVERSITY   (United States)

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[No Author keywords available]

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EID: 0033480825     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199903)16:2<119::AID-MAR4>3.0.CO;2-R     Document Type: Article

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