Consumers' beliefs resulting from conceptual combinations: Conjunctive inferences about brand extensions

Psychology and Marketing

Volumn 13, Issue 6, 1996, Pages 571-589

  Bristol, Terry ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030242120     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199609)13:6<571::AID-MAR3>3.0.CO;2-5     Document Type: Article

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