A process approach for developing skills in a consumer behavior course

Journal of Marketing Education

Volumn 20, Issue 1, 1998, Pages 24-34

  Shanker Krishnan, H ^a   Porter, Thomas W ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55349135449     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539802000104     Document Type: Article

References (25)

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