How to improve e-government use: An empirical examination of multichannel marketing instruments

Information Polity

Volumn 16, Issue 2, 2011, Pages 171-187

  Teerling, Marije L ^a   Pieterson, Willem ^b  

^a Research Scientist at Novay   (Netherlands)

^b UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

channel choice; citizen multichannel behavior; e government; Multichannel marketing

Indexed keywords

EID: 84864784209     PISSN: 15701255     EISSN: 18758754     Source Type: Journal    
DOI: 10.3233/IP-2011-0213     Document Type: Article

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