Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes

Journal of Strategic Marketing

Volumn 20, Issue 4, 2012, Pages 345-363

  O'Cass, Aron ^a   Sok, Phyra ^a  

^a UNIVERSITY OF TASMANIA   (Australia)

Author keywords

complementarity; customer performance; innovation; marketing; product performance; resource capability combination

Indexed keywords

EID: 84864694812     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2011.643918     Document Type: Article

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