Warm it up with love: The effect of physical coldness on liking of romance movies

Journal of Consumer Research

Volumn 39, Issue 2, 2012, Pages 293-306

  Hong, Jiewen ^a   Sun, Yacheng ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84864023153     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/662613     Document Type: Article

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