Social media marketing in tourism education: Insights into the development and value of a social network site for a higher education institution in tourism

Journal of Vacation Marketing

Volumn 18, Issue 3, 2012, Pages 221-228

  Zehrer, Anita ^a   Grabmüller, Alice ^a  

^a MANAGEMENT CENTER INNSBRUCK   (Austria)

Author keywords

Facebook; social media marketing; social network sites; tourism higher education

Indexed keywords

EID: 84863815703     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766712449368     Document Type: Article

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