Does buyer-seller similarity affect buyer satisfaction with the seller firm?

International Review of Retail, Distribution and Consumer Research

Volumn 22, Issue 3, 2012, Pages 315-335

  Gaur, Sanjaya S ^a   Herjanto, Halimin ^a   Bathula, Hanoku ^b  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b Department of International Business ^*  (New Zealand)

Author keywords

Asia; buyer seller relationship; New Zealand; retail banking; satisfaction with salesperson; satisfaction with seller's firm; similarity

Indexed keywords

EID: 84862618264     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969.2012.682597     Document Type: Article

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