Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentality

Journal of Public Policy and Marketing

Volumn 31, Issue 1, 2012, Pages 19-35

  Varman, Rohit ^a   Skålén, Per ^b   Belk, Russell W ^c  

^a INDIAN INSTITUTE OF MANAGEMENT CALCUTTA   (India)

^b KARLSTAD UNIVERSITY   (Sweden)

^c YORK UNIVERSITY   (Canada)

Author keywords

Bottom of the pyramid; Governmentality; Neoliberalism; Poverty alleviation; Public policy

Indexed keywords

EID: 84862560745     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.10.026     Document Type: Article

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