Making profit to solve development problems: The case of telenor as and the village phone programme in Bangladesh

Journal of Marketing Management

Volumn 25, Issue 9-10, 2009, Pages 1049-1060

  Rashid, Ahmed T ^a   Rahman, Mizan ^b  

^a MCMASTER UNIVERSITY   (Canada)

^b UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Information and communication technologies for development (ICT4D); Inter sectoral collaboration; Marketing at the bottom of the pyramid (BOP); Village Phone Programme (VPP)

Indexed keywords

EID: 84862532751     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X479363     Document Type: Article

References (28)

1. Aminuzzaman, S., Baldersheim, H. and Jamil, I. (2003), "Talking back! Empowerment and mobile phones in rural Bangladesh: A study of the Village Phone Scheme of Grameen Bank, " Contermporary South Asia, Vol. 12, No. 3, pp. 327-348.
2. Anderson, J. (2006), "A structured approach for bringing the mobile telecommunications to the world's poor, " Electronic Journal of Information Systems in Developing Countries, Vol. 27, No. 2, pp. 1-9.
3. Austin, J. E, (2000), "Strategic collaboration between non-profits and businesses, " Nonprofit and Voluntary Sector Quarterly, Vol. 29, No. 1, pp. 69-97.
4. Bayes, A, (2001), "Infrastructure and rural development: insights from a Grameen Bank village phone initiative in Bangladesh, " Agricultural Economics, 25, 261-272.
5. Cohen, N. (2001) What works: Grameen Telecom's Village Phones. Digital Divident: World Resources Institute. Available at http://www. digitaldividend. org/pdf/grameen. pdf [Accessed 17th March 2009].
6. th November 2008].
7. Dees, J. G., (2007), Philanthropy and enterprise: Harnessing the power of business and entrepreneurship for social change. Washington, D. C.: Brookings Institute. Available at http://www3. brookings. edu/global/aspen/2007dees. pdf [Accessed 3rd February 2009].
8. Doh, J. P. and Teegen, H. (2002), "Non governmental organizations as institutional actors in international business: Theory and implications, " International Business Review: Vol. 11, No. 6, pp. 665-684.
9. Fabig, H. and Boele, R. (1999), "The changing nature of NGO activity in a globalizing world: Pushing the corporate responsibility agenda, " IDS Bulletin, Vol. 30, No. 3, 58-67.
10. Hammond, A., Kramer, W. J., Tran, J., Katz, R. and Walker, C. (2007), The next 4 billion: Market size and business strategy at the base of the pyramid. World Resources Institute. Available at http://www. wri. org/publication/the-next-4-billion [Accessed 20th April 2008].
11. Jaiswal, A. K. (2007), Fortune at the bottom of the pyramid: An alternate perspective. W. P. No. 2007-07-13. Ahmedabad: Indian Institute of Management. Available at http://www. iimahd. ernet. in/publications/data/2007-07-13Jaiswal. pdf [Accessed 13th September 2008].
12. Karnani, A. (2007), "The mirage of marketing to the bottom of the pyramid, " California Management Review, Vol. 49, No. 4, pp. 90-111.
13. th September 2008].
14. Kuriyan, R., Ray, I. and Toyoma, K. (2008), "Information and communication technologies for development: The bottom of the pyramid model in practice, " The Information Society, Vol. 24, pp. 93-104.
15. th April 2008].
16. Knight-John, M. (2008), "Making business out of a village phone. " In: Samarajiva, R. and Zainudeen, A. (eds.), ICT infrastructure in emerging Asia: Policy and regulatory roadblocks. Ottawa: International Development Research Centre, pp. 116-130.
17. London, T. and Hart, S. (2004), "Reinventing strategies for emerging markets: Beyond the transnational model, " Journal of nternational Business Studies, Vol. 35, No. 5, pp. 350-370.
18. st November 2008].
19. Marwaha et al. (2007), "Creating strong business by developing and leveraging the productive capacity of the poor. " In: Rangan, V. K. et al. (eds.). Business solutions for the global poor: creating social and economic value. pp. 167-172. San Francisco: Jossey-Bass.
20. Millar, C. C. J. M., Choi, C. J. and Chen, S. (2004), "Global strategic partnerships between MNEs and NGOs. Drivers of change and ethical issues, " Business and Society Review, Vol. 109, No. 4, pp. 395-414.
21. Prahalad, C K (2005), Fortune at the bottom of the pyramid: Eradicating poverty through profits. Upper Saddle River, NJ: Wharton School Publishing.
22. Prahalad, C. and Hammond, A. (2002), "Serving the world's poor, profitably, " Harvard Business Review, Vol. 80, No. 9, pp. 48-57.
23. SadreGhazi, S. and Duysters, G. (2008), Serving low-income markets: Rethinking multinational corporations' strategies. Working Paper Series: United Nations University. Available at http://ideas. repec. org/p/dgr/unumer/2008024. html [Accessed 22nd September 2008].
24. Selsky, J. W. and Parker, B. (2005), "Cross-sector partnerships to address social issues: Challenges to theory and practice, " Journal of Management, Vol. 31, No. 6, pp. 849-873.
25. Walsh, J. P., Kress, J. C. and Beyerchen, K. W, (2005), "Book review essay: Promises and perils at the bottom of the pyramid, " Administrative Science Quarterly, Vol. 50, No. 3, pp. 473-482.
26. Warnholz, J. (2007), Poverty Reduction for Profit? A critical examination of business opportunities at the bottom of the pyramid. QEH Working Paper No. 160. University of Oxford. Available at http://www3. qeh. ox. ac. uk/pdf/qehwp/qehwps160. pdf [Accessed 3rd February 2009].
27. World Bank (2003), ICT and MDGs: A World Bank Group Perspective, Washington DC. Available at: http://wwwwds. worldbank. org/servlet/WDSContentServer/WDSP/IB/2004/09/15/000090341_20040915091312/Rendered/PDF/278770ICT010mdgs0Complete. pdf [Accessed 10th August 2009].
28. Zainudeen, A. (2008), "What do users at the bottom of the pyramid want?. " In: Samarajiva, R., and Zainudeen, A. (eds.), ICT infrastructure in emerging Asia: Policy and regulatory roadblocks. Ottawa: International Development Research Centre, pp. 39-59.