Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels

Journal of Consumer Behaviour

Volumn 11, Issue 3, 2012, Pages 225-233

  Veer, Ekant ^a   Rank, Tracy ^b  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

Smoking; Social marketing; Terror management theory; Visual warning labels

Indexed keywords

EID: 84862529375     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.391     Document Type: Article

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