How to improve the promotion of Korean beef barbecue, bulgogi, for international customers. An application of quality function deployment

Appetite

Volumn 59, Issue 2, 2012, Pages 324-332

  Park, So Hyun ^a   Ham, Sunny ^b   Lee, Min A ^a  

^a Korea Food Research Institute   (South Korea)

^b Gachon University College of Medicine   (South Korea)

Author keywords

Bulgogi; House of quality; Korean food; Quality function deployment

Indexed keywords

ARTICLE; CALCULATION; CONSUMER; CONSUMER HEALTH INFORMATION; COOKING; CORRELATIONAL STUDY; FLAVOR; FOOD QUALITY; HUMAN; INTERNATIONAL CUSTOMER; PRODUCT DEVELOPMENT; QUALITY FUNCTION DEPLOYMENT; WESTERN HEMISPHERE;

ADULT; ANIMALS; CATTLE; CONSUMER SATISFACTION; FEMALE; FOCUS GROUPS; FOOD HANDLING; FOOD QUALITY; HUMANS; KOREA; MALE; MARKETING; MEAT PRODUCTS; MIDDLE AGED; NEW YORK CITY; QUESTIONNAIRES; RESTAURANTS; TASTE; YOUNG ADULT;

EID: 84862285895     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2012.05.008     Document Type: Article

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