Strategic use of quality function deployment (QFD) in the construction industry

Building and Environment

Volumn 40, Issue 2, 2005, Pages 245-255

  Dikmen, Irem ^a   Talat Birgonul, M ^a   Kiziltas, Semiha ^a  

^a MIDDLE EAST TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Critical success factors; Marketing; Quality function deployment

Indexed keywords

COMPETITION; DECISION MAKING; INDUSTRIAL MANAGEMENT; MARKETING; QUALITY FUNCTION DEPLOYMENT; STRATEGIC PLANNING;

CRITICAL SUCCESS FACTORS; HOUSING PROJECTS; MARKETING DECISIONS; MARKETING STRATEGIES;

CONSTRUCTION INDUSTRY;

BUILDING CONSTRUCTION;

AVES; MELEAGRIS GALLOPAVO;

EID: 4744337588     PISSN: 03601323     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.buildenv.2004.07.001     Document Type: Article

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