Behavioral models of managerial decision-making

Marketing Letters

Volumn 23, Issue 2, 2012, Pages 405-421

  Goldfarb, Avi ^a   Ho, Teck Hua ^b   Amaldoss, Wilfred ^c   Brown, Alexander L ^d   Chen, Yan ^e   Cui, Tony Haitao ^f   Galasso, Alberto ^a   Hossain, Tanjim ^a   Hsu, Ming ^b   Lim, Noah ^g   Xiao, Mo ^h   Yang, Botao ⁱ  

^a UNIVERSITY OF TORONTO   (Canada)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c DUKE UNIVERSITY   (United States)

^d TEXAS A AND M UNIVERSITY   (United States)

^e UNIVERSITY OF MICHIGAN   (United States)

^f UNIVERSITY OF MINNESOTA   (United States)

^g UNIVERSITY OF WISCONSIN MADISON   (United States)

^h UNIVERSITY OF ARIZONA   (United States)

ⁱ UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Behavioral economics; Managerial decision making

Indexed keywords

EID: 84862135856     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9183-4     Document Type: Article

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