Are all managers created equal?

Journal of Marketing Research

Volumn 46, Issue 5, 2009, Pages 612-622

  Goldfarb, Avi ^a   Yang, Botao ^b  

^a Department of Marketing ^*  (Canada)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

Behavioral game theory; Cognitive hierarchy; Empirical industrial organization; Internet service providers; Technology diffusion

Indexed keywords

EID: 70349900278     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.5.612     Document Type: Article

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