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Volumn 14, Issue 2, 2012, Pages 101-104

Social media: Back to the roots and back to the future

Author keywords

Information; Information exchange; Information management; Internet; Social media

Indexed keywords


EID: 84861553975     PISSN: 13287265     EISSN: 17588847     Source Type: Journal    
DOI: 10.1108/13287261211232126     Document Type: Article
Times cited : (111)

References (14)
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  • 2
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  • 7
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  • 8
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    • Consumer use and business potential of virtual worlds: the case of second life
    • a
    • Kaplan, A.M. and Haenlein, M. (2009a), “Consumer use and business potential of virtual worlds: the case of second life”, The International Journal on Media Management, Vol. 11 Nos 3/4, pp. 93-101.
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  • 9
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    • The fairyland of second life: about virtual social worlds and how to use them
    • b
    • Kaplan, A.M. and Haenlein, M. (2009b), “The fairyland of second life: about virtual social worlds and how to use them”, Business Horizons, Vol. 52 No. 6, pp. 563-72.
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  • 10
    • 71149088987 scopus 로고    scopus 로고
    • Users of the world, unite! The challenges and opportunities of social media
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  • 11
    • 79551630751 scopus 로고    scopus 로고
    • The early bird catches the. news: nine things you should know about micro-blogging
    • a
    • Kaplan, A.M. and Haenlein, M. (2011a), “The early bird catches the. news: nine things you should know about micro-blogging”, Business Horizons, Vol. 54 No. 2, pp. 105-13.
    • (2011) Business Horizons , vol.54 , Issue.2 , pp. 105-113
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  • 12
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    • Two hearts in 3/4 time: how to waltz the social media – viral marketing dance
    • b
    • Kaplan, A.M. and Haenlein, M. (2011b), “Two hearts in 3/4 time: how to waltz the social media – viral marketing dance”, Business Horizons, Vol. 54 No. 3, pp. 253-63.
    • (2011) Business Horizons , vol.54 , Issue.3 , pp. 253-263
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  • 13
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  • 14
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    • Return on interactivity: the impact of online agents on newcomer adjustment
    • Koehler, C.F., Rohm, A.J., de Ruyter, K. and Wetzels, M. (2011), “Return on interactivity: the impact of online agents on newcomer adjustment”, Journal of Marketing, Vol. 75 No. 2, pp. 93-108.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.