A causal model predicting student intention to enrol moderated by university image: Using strategic management to create competitive advantage in higher education

International Journal of Management in Education

Volumn 6, Issue 1-2, 2012, Pages 38-55

  Matherly, Laura L ^a  

^a ZAYED UNIVERSITY   (United Arab Emirates)

Author keywords

College choice; Enrolment management; Intention to enrol; Strategic management in higher education; Strategy map; Student recruitment; University image

Indexed keywords

EID: 84861417721     PISSN: 1750385X     EISSN: 17503868     Source Type: Journal    
DOI: 10.1504/IJMIE.2012.044000     Document Type: Article

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