Does online community participation foster risky financial behavior?

Journal of Marketing Research

Volumn 49, Issue 3, 2012, Pages 394-407

  Zhu, Rui Juliet ^a   Dholakia, Utpal M ^a   Chen, Xinlei Jack ^b   Algesheimer, Rene ^c  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b RICE UNIVERSITY   (United States)

^c UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

Online community participation; Risk preferences; Risky financial behavior

Indexed keywords

EID: 84861404646     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.08.0499     Document Type: Article

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