Effect of traffic on sales and conversion rates of retail stores

Manufacturing and Service Operations Management

Volumn 14, Issue 1, 2012, Pages 145-162

  Perdikaki, Olga ^a   Kesavan, Saravanan ^b   Swaminathan, Jayashankar M ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Retail operations; Store labor management; Store performance; Traffic uncertainty; Traffic variability

Indexed keywords

CONVERSION RATES; FINANCIAL HEALTH; FINANCIAL PERFORMANCE; INCOMING TRAFFIC; LABOR MANAGEMENT; MARGINAL RETURNS; RETAIL OPERATIONS; RETURNS TO SCALE; SALES PERFORMANCE; SALES VOLUME; STANDARD DEVIATION; STORE PERFORMANCE; TRAFFIC GROWTH;

RETAIL STORES;

SALES;

EID: 84861377617     PISSN: 15234614     EISSN: 15265498     Source Type: Journal    
DOI: 10.1287/msom.1110.0356     Document Type: Article

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