Segmenting visitors of cultural events by motivation: A sequential non-linear clustering analysis of Italian Christmas market visitors

Expert Systems with Applications

Volumn 39, Issue 13, 2012, Pages 11349-11356

  Brida, Juan Gabriel ^a   Disegna, Marta ^a   Osti, Linda ^a  

^a FREE UNIVERSITY OF BOLZANO   (Italy)

Author keywords

Authenticity; Cultural event; Motivation; Segmentation; Self organizing map; Silhouette index

Indexed keywords

AUTHENTICITY; CHRISTMAS; CLUSTERING ANALYSIS; CLUSTERING METHODS; CLUSTERING TECHNIQUES; CULTURAL EVENTS; EMPIRICAL STUDIES; MANAGERIAL IMPLICATIONS; MARKET SEGMENTATION; MARKETING TOOLS; NORTHERN ITALY; SECOND LEVEL; SELECTION PROCESS; SILHOUETTE INDEX; TWO-LEVEL APPROACH;

CLUSTER ANALYSIS; CONFORMAL MAPPING; IMAGE SEGMENTATION; MARKETING; MOTIVATION;

CLUSTERING ALGORITHMS;

EID: 84861342872     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.03.041     Document Type: Article

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