Wine label design and personality preferences of millennials

Journal of Product and Brand Management

Volumn 21, Issue 3, 2012, Pages 183-191

  Elliot, Statia ^a   Barth, J E ^a  

^a UNIVERSITY OF GUELPH   (Canada)

Author keywords

Brand personality; Canada; Consumer behaviour; Label design; Labelling; Millennials; Wines

Indexed keywords

EID: 84861325184     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421211228801     Document Type: Article

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