Virtual item purchase behavior in virtual worlds: An exploratory investigation

Electronic Commerce Research

Volumn 9, Issue 1-2, 2009, Pages 77-96

  Guo, Yue ^a   Barnes, Stuart ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Focus groups; Model; Qualitative study; Transactions; Virtual world

Indexed keywords

INTERACTIVE COMPUTER GRAPHICS; SALES;

ECONOMIC POTENTIALS; EMPIRICAL RESEARCH; EXPLORATORY STUDIES; FOCUS GROUPS; QUALITATIVE STUDY; SECOND LIFE; TRANSACTION; VIRTUAL ITEMS; VIRTUAL WORLDS; WORLD OF WARCRAFT;

VIRTUAL REALITY;

EID: 65049086023     PISSN: 13895753     EISSN: 15729362     Source Type: Journal    
DOI: 10.1007/s10660-009-9032-6     Document Type: Article

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