Initial and Ongoing Mystery Shopper Motivations: An Empirical Investigation By Experience Level and an Application of the Theory of Motivational Crowding

Journal of Hospitality Marketing and Management

Volumn 21, Issue 1, 2012, Pages 61-80

  Allison, Pamela B ^a   Severt, Denver E ^b  

^a Johnson and Wales University   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

crowding in; crowding out; Motivational crowding theory; motivations; mystery shopping; service encounter evaluation

Indexed keywords

EID: 84861004164     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2011.611735     Document Type: Article

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