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International Journal of Market Research
Volumn 40, Issue 4, 1998, Pages 285-293
Public transport: The role of mystery shopping in investment decisions
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EID: 3042878005     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078539804000401     Document Type: Article
Times cited : (13)
References (13)
  • 2
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    • Brown, C.1    Sopp, L.2    Gould, S.3
  • 3
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    • In-store spies snuff out poor service
    • April 28
    • BURNSIDE, A. (1994) In-store spies snuff out poor service. Marketing, April 28, pp 32-33.
    • (1994) Marketing , pp. 32-33
    • Burnside, A.1
  • 5
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    • Witnesses for the defence
    • August 18
    • CRAMP, B. (1994). Witnesses for the defence. Marketing, August 18, pp 18.
    • (1994) Marketing , pp. 18
    • Cramp, B.1
  • 6
    • 0042891807 scopus 로고    scopus 로고
    • Magic of mystery shopping
    • October 17
    • DWEK, R. (1996) Magic of mystery shopping. Marketing, October 17, pp 41-44.
    • (1996) Marketing , pp. 41-44
    • Dwek, R.1
  • 7
    • 0027512610 scopus 로고
    • Racial discrimination against doctors from ethnic minorities
    • 13 March
    • ESMAIL, A. & EVERINGTON, S. (1993) Racial discrimination against doctors from ethnic minorities. British Medical Journal. 306, 13 March, pp 691-692.
    • (1993) British Medical Journal , vol.306 , pp. 691-692
    • Esmail, A.1    Everington, S.2
  • 9
    • 51249165793 scopus 로고
    • Observational data collection methods for services marketing: An overview
    • GROVE, S.J. & FISKS, R. (1992). Observational data collection methods for services marketing: an overview. Journal of the Academy of Marketing Science. 20, 3, pp 217-224.
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    • Grove, S.J.1    Fisks, R.2
  • 10
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    • Mystery shopping: From novelty to necessity
    • June
    • LEEDS, B. (1995). Mystery shopping: from novelty to necessity. Bank Marketing, June, pp 17-23.
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    • Leeds, B.1
  • 11
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    • The mystery squad's tougher challenge
    • April
    • McNElL, R. (1994) The mystery squad's tougher challenge. ResearchPlus, April, pp 13
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    • McNell, R.1
  • 12
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    • Rise of the mystery shopper
    • July 29
    • MILES, L. (1993). Rise of the mystery shopper. Marketing, July 29, pp 19-20.
    • (1993) Marketing , pp. 19-20
    • Miles, L.1
  • 13
    • 0008401944 scopus 로고
    • Mystery shopping tests service and compliance
    • MORRALL, K. (1994) Mystery shopping tests service and compliance. Bank Marketing, 26, 2, pp 13-23.
    • (1994) Bank Marketing , vol.26 , Issue.2 , pp. 13-23
    • Morrall, K.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.