메뉴 건너뛰기




Volumn 15, Issue 2, 2012, Pages 199-214

Understanding priorities for service attribute improvement

Author keywords

attribute importance; attribute utility curves; importance performance analysis

Indexed keywords


EID: 84860604292     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670511435539     Document Type: Review
Times cited : (24)

References (46)
  • 1
    • 20444405530 scopus 로고
    • The Antecedents and Consequences of Customer Satisfaction for Firms
    • Anderson Eugene W.,Sullivan Mary W."The Antecedents and Consequences of Customer Satisfaction for Firms,".Marketing Science. 1993;12 (2): 125-143.
    • (1993) Marketing Science , vol.12 , Issue.2 , pp. 125-143
    • Anderson, E.W.1    Sullivan, M.W.2
  • 2
    • 0037273346 scopus 로고    scopus 로고
    • A Comparison of Approaches to Importance/performance Analysis
    • Bacon Donald R."A Comparison of Approaches to Importance/performance Analysis,".International Journal of Market Research. 2003;45 (1): 55-71.
    • (2003) International Journal of Market Research , vol.45 , Issue.1 , pp. 55-71
    • Bacon, D.R.1
  • 3
    • 84860607573 scopus 로고    scopus 로고
    • Breaking the Binary Model Code
    • Bacon Lynd,Lenk Peter."Breaking the Binary Model Code,".Marketing Research. 2008;20 (4): 7-10.
    • (2008) Marketing Research , vol.20 , Issue.4 , pp. 7-10
    • Bacon, L.1    Lenk, P.2
  • 4
    • 5444245502 scopus 로고    scopus 로고
    • Customer Satisfaction Measurement: Comparing Four Methods of Attribute Categorisations
    • Bartikowski Boris,Llosa Sylvie."Customer Satisfaction Measurement: Comparing Four Methods of Attribute Categorisations,".The Services Industries Journal. 2004;24 (4): 67-82.
    • (2004) The Services Industries Journal , vol.24 , Issue.4 , pp. 67-82
    • Bartikowski, B.1    Llosa, S.2
  • 5
    • 0001667583 scopus 로고
    • Rank Analysis of Incomplete Block Designs I: The Method of Paired Comparisons
    • Bradley R. A.,Terry M. E."Rank Analysis of Incomplete Block Designs I: The Method of Paired Comparisons,".Biometrika. 1952;39 ((3/4)): 324-345.
    • (1952) Biometrika , vol.39 , Issue.3-4 , pp. 324-345
    • Bradley, R.A.1    Terry, M.E.2
  • 6
    • 0002704641 scopus 로고    scopus 로고
    • Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments
    • Cronin Joseph J.,Brady Michael K.,Hult G. Tomas M."Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments,".Journal of Retailing. 2000;76 (2): 193-218.
    • (2000) Journal of Retailing , vol.76 , Issue.2 , pp. 193-218
    • Cronin, J.J.1    Brady, M.K.2    Hult, G.T.M.3
  • 7
    • 0031156377 scopus 로고    scopus 로고
    • Using Conjoint Analysis to Determine the Relative Importance of Service Attributes Measured in Customer Satisfaction Surveys
    • Danaher Peter J."Using Conjoint Analysis to Determine the Relative Importance of Service Attributes Measured in Customer Satisfaction Surveys,".Journal of Retailing. 1997;73 (2): 235-260.
    • (1997) Journal of Retailing , vol.73 , Issue.2 , pp. 235-260
    • Danaher, P.J.1
  • 8
    • 0018034279 scopus 로고
    • Reduced-Variance Regression
    • Darlington Richard B."Reduced-Variance Regression,".Psychological Bulletin. 1978;85 (6): 1238-1255.
    • (1978) Psychological Bulletin , vol.85 , Issue.6 , pp. 1238-1255
    • Darlington, R.B.1
  • 9
    • 40549124335 scopus 로고    scopus 로고
    • Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation
    • de Jong,Martijn G.,Steenkamp Jan-Benedict,Fox Jean-Paul,Baumgartner Hans."Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation,".Journal of Marketing Research. 2008;45 (1): 104-115.
    • (2008) Journal of Marketing Research , vol.45 , Issue.1 , pp. 104-115
    • de Jong1    Martijn, G.2    Steenkamp, J.-B.3    Fox, J.-P.4    Baumgartner, H.5
  • 11
    • 34548105558 scopus 로고    scopus 로고
    • Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models
    • Echambadi Raj,Hess James D."Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models,".Marketing Science. 2007;26 (3): 438-445.
    • (2007) Marketing Science , vol.26 , Issue.3 , pp. 438-445
    • Echambadi, R.1    Hess, J.D.2
  • 12
    • 18744387007 scopus 로고    scopus 로고
    • An Alternative Approach to Assessing Cross-Cultural Measurement Equivalence in Advertising Research
    • Ewing Michael T.,Salzberger Thomas,Sinkovics Rudolf R."An Alternative Approach to Assessing Cross-Cultural Measurement Equivalence in Advertising Research,".Journal of Advertising. 2005;34 (1): 17-36.
    • (2005) Journal of Advertising , vol.34 , Issue.1 , pp. 17-36
    • Ewing, M.T.1    Salzberger, T.2    Sinkovics, R.R.3
  • 13
    • 77955987832 scopus 로고
    • Conjoint Analysis in Consumer Research: Issues and Outlook
    • September
    • Green Paul E.,Srinivasan V."Conjoint Analysis in Consumer Research: Issues and Outlook,".Journal of Consumer Research. 1978;5 (September): 103-123.
    • (1978) Journal of Consumer Research , vol.5 , pp. 103-123
    • Green, P.E.1    Srinivasan, V.2
  • 14
    • 0004816858 scopus 로고
    • The Voice of the Customer
    • Winter
    • Griffin Abbie,Hauser John R."The Voice of the Customer,".Marketing Science. 1993;12 (Winter): 1-27.
    • (1993) Marketing Science , vol.12 , pp. 1-27
    • Griffin, A.1    Hauser, J.R.2
  • 15
    • 84990358768 scopus 로고    scopus 로고
    • Determining Attribute Importance in a Service Satisfaction Model
    • November
    • Gustafsson Anders,Johnson Michael D."Determining Attribute Importance in a Service Satisfaction Model,".Journal of Service Research. 2004;7 (November): 124-141.
    • (2004) Journal of Service Research , vol.7 , pp. 124-141
    • Gustafsson, A.1    Johnson, M.D.2
  • 16
    • 0003053170 scopus 로고
    • On the Rate of Gain of Information
    • Hick W. E."On the Rate of Gain of Information,".Quarterly Journal of Psychology. 1952;4 (1): 11-26.
    • (1952) Quarterly Journal of Psychology , vol.4 , Issue.1 , pp. 11-26
    • Hick, W.E.1
  • 17
    • 0000125532 scopus 로고
    • Prospect Theory: An Analysis of Decisions Under Risk
    • Kahneman Daniel,Tversky Amos."Prospect Theory: An Analysis of Decisions Under Risk,".Econometrica. 1979;47:263-291.
    • (1979) Econometrica , vol.47 , pp. 263-291
    • Kahneman, D.1    Tversky, A.2
  • 18
    • 44949274350 scopus 로고
    • Applying Latent Trait Analysis in the Evaluation of Prospects for Cross-Selling of Financial Services
    • Kamakura Wagner A.,Ramaswami Sridhar N.,Srivastava Rajendra K."Applying Latent Trait Analysis in the Evaluation of Prospects for Cross-Selling of Financial Services,".International Journal of Research in Marketing. 1991;8 (4): 329-349.
    • (1991) International Journal of Research in Marketing , vol.8 , Issue.4 , pp. 329-349
    • Kamakura, W.A.1    Ramaswami, S.N.2    Srivastava, R.K.3
  • 20
    • 34447573237 scopus 로고    scopus 로고
    • A Longitudinal Examination of Net Promoter and Firm Revenue Growth
    • Keiningham Timothy L.,Cooil Bruce,Andreassen Tor Wallin,Aksoy Lerzan."A Longitudinal Examination of Net Promoter and Firm Revenue Growth,".Journal of Marketing. 2007;71 (3): 39-51.
    • (2007) Journal of Marketing , vol.71 , Issue.3 , pp. 39-51
    • Keiningham, T.L.1    Cooil, B.2    Andreassen, T.W.3    Aksoy, L.4
  • 21
    • 0000511999 scopus 로고
    • The Equity Estimator for Marketing Research
    • Krishnamurthi Lakshman,Rangaswamy Arvind."The Equity Estimator for Marketing Research,".Marketing Science. 1987;6 (4): 336-357.
    • (1987) Marketing Science , vol.6 , Issue.4 , pp. 336-357
    • Krishnamurthi, L.1    Rangaswamy, A.2
  • 22
    • 84860649769 scopus 로고    scopus 로고
    • When to Stop Removing Items and Persons in Rasch Analysis?
    • Linacre J. M."When to Stop Removing Items and Persons in Rasch Analysis?,".Rasch Measurement Transactions. 2010;23 (4): 1241.
    • (2010) Rasch Measurement Transactions , vol.23 , Issue.4 , pp. 1241
    • Linacre, J.M.1
  • 24
    • 33744911859 scopus 로고
    • Paired Comparisons with Ties: Bradley-Terry and Rasch
    • Linacre J. M."Paired Comparisons with Ties: Bradley-Terry and Rasch,".Rasch Measurement Transactions. 1995;9 (2): 425.
    • (1995) Rasch Measurement Transactions , vol.9 , Issue.2 , pp. 425
    • Linacre, J.M.1
  • 25
    • 0005547634 scopus 로고
    • Sample Size and Item Calibration Stability
    • Linacre J. M."Sample Size and Item Calibration Stability,".Rasch Measurement Transactions. 1994;7 (4): 328.
    • (1994) Rasch Measurement Transactions , vol.7 , Issue.4 , pp. 328
    • Linacre, J.M.1
  • 26
    • 0003153381 scopus 로고
    • Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective
    • Lynch John G."Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective,".Journal of Marketing Research. 1985;22 (1): 1-19.
    • (1985) Journal of Marketing Research , vol.22 , Issue.1 , pp. 1-19
    • Lynch, J.G.1
  • 27
    • 0001780388 scopus 로고
    • Importance-Performance Analysis
    • January
    • Martilla John A.,James John C."Importance-Performance Analysis,".Journal of Marketing. 1977;41 (January): 77-79.
    • (1977) Journal of Marketing , vol.41 , pp. 77-79
    • Martilla, J.A.1    James, J.C.2
  • 28
    • 0001739739 scopus 로고
    • Collinearity, Power, and Interpretation of Multiple Regression Analysis
    • August
    • Mason Charlotte H.,William D. Perreault."Collinearity, Power, and Interpretation of Multiple Regression Analysis,".Journal of Marketing Research. 1991;28 (August): 268-280.
    • (1991) Journal of Marketing Research , vol.28 , pp. 268-280
    • Mason, C.H.1    William, D.P.2
  • 29
    • 78651440367 scopus 로고    scopus 로고
    • A Critical Review of Techniques for Classifying Quality Attributes in the Kano Model
    • Mikulic Josip,Prebežac Darko."A Critical Review of Techniques for Classifying Quality Attributes in the Kano Model,".Managing Service Quality. 2011;21 (1): 46-66.
    • (2011) Managing Service Quality , vol.21 , Issue.1 , pp. 46-66
    • Mikulic, J.1    Prebežac, D.2
  • 30
    • 0032372670 scopus 로고    scopus 로고
    • The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
    • Mittal Vikas,Ross William T.,Baldasare Patrick M."The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions,".Journal of Marketing. 1998;62 (1): 33-47.
    • (1998) Journal of Marketing , vol.62 , Issue.1 , pp. 33-47
    • Mittal, V.1    Ross, W.T.2    Baldasare, P.M.3
  • 31
    • 0036763267 scopus 로고    scopus 로고
    • How Much Does the Market Value an Improvement in a Product Attribute?
    • Ofek Elie,Srinivasan V."How Much Does the Market Value an Improvement in a Product Attribute?".Marketing Science. 2002;21 (4): 398-411.
    • (2002) Marketing Science , vol.21 , Issue.4 , pp. 398-411
    • Ofek, E.1    Srinivasan, V.2
  • 32
    • 0031227465 scopus 로고    scopus 로고
    • Customer Delight: Foundations, Findings, and Managerial Insight
    • Oliver Richard L.,Rust Roland T.,Varki Sajeev."Customer Delight: Foundations, Findings, and Managerial Insight,".Journal of Retailing. 1997;73 (3): 311-336.
    • (1997) Journal of Retailing , vol.73 , Issue.3 , pp. 311-336
    • Oliver, R.L.1    Rust, R.T.2    Varki, S.3
  • 33
    • 84986116939 scopus 로고
    • Consumer Trade Offs and the Evaluation of Services
    • Ostrom Amy,Iacobucci Dawn."Consumer Trade Offs and the Evaluation of Services,".Journal of Marketing. 1995;59 (1): 17-28.
    • (1995) Journal of Marketing , vol.59 , Issue.1 , pp. 17-28
    • Ostrom, A.1    Iacobucci, D.2
  • 34
    • 0001312089 scopus 로고
    • SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality
    • Parasuraman A.,Zeithaml Valarie A.,Berry Leonard L."SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,".Journal of Retailing. 1988;64 (1): 12-40.
    • (1988) Journal of Retailing , vol.64 , Issue.1 , pp. 12-40
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 36
    • 0003769811 scopus 로고
    • (expanded ed.). Chicago, IL: The University of Chicago Press. (Original work published 1960)
    • Rasch GeorgProbabilistic Models for Some Intelligence and Attainment Tests. 1980), Probabilistic Models for Some Intelligence and Attainment Tests (expanded ed.). Chicago, IL: The University of Chicago Press. (Original work published1960).Chicago, IL: The University of Chicago Press. (Original work published; 1980:1960.
    • (1980) Probabilistic Models for Some Intelligence and Attainment Tests , pp. 1960
    • Rasch, G.1
  • 37
    • 1342312200 scopus 로고    scopus 로고
    • The One Number You Need to Grow
    • Reichheld Frederick F."The One Number You Need to Grow,".Harvard Business Review. 2003;81 (12): 46-54.
    • (2003) Harvard Business Review , vol.81 , Issue.12 , pp. 46-54
    • Reichheld, F.F.1
  • 38
    • 0033246085 scopus 로고    scopus 로고
    • What You Don't Know about Customer-perceived Quality: The Role of Customer Expectation Distributions
    • Rust Roland T.,Jeffrey Inman J.,Jia Jianmin,Zahorik Anthony."What You Don't Know about Customer-perceived Quality: The Role of Customer Expectation Distributions,".Marketing Science. 1999;18 (1): 77-92.
    • (1999) Marketing Science , vol.18 , Issue.1 , pp. 77-92
    • Rust, R.T.1    Jeffrey, I.J.2    Jia, J.3    Zahorik, A.4
  • 39
    • 1842554865 scopus 로고    scopus 로고
    • Return on Marketing: Using Customer Equity to Focus Marketing Strategy
    • Rust Roland T.,Lemon Katherine N.,Zeithaml Valarie A."Return on Marketing: Using Customer Equity to Focus Marketing Strategy,".Journal of Marketing. 2004;68 (1): 109-127.
    • (2004) Journal of Marketing , vol.68 , Issue.1 , pp. 109-127
    • Rust, R.T.1    Lemon, K.N.2    Zeithaml, V.A.3
  • 40
    • 42949106709 scopus 로고    scopus 로고
    • The Hidden Limitations of Tracking Research
    • Seal J.,Moody M."The Hidden Limitations of Tracking Research,".Marketing Research. 2008;20 (1): 16-21.
    • (2008) Marketing Research , vol.20 , Issue.1 , pp. 16-21
    • Seal, J.1    Moody, M.2
  • 41
    • 8644237451 scopus 로고    scopus 로고
    • Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings
    • Streukens Sandra,Ko de Ruyter."Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings,".Marketing Letters. 2004;15 (2-3): 99-111.
    • (2004) Marketing Letters , vol.15 , Issue.2-3 , pp. 99-111
    • Streukens, S.1    de Ruyter, K.2
  • 42
    • 0000620888 scopus 로고    scopus 로고
    • Assessing Regression based Importance Weights for Quality Perceptions and Satisfaction Judgments in the Presence of Higher Order and/or Interaction Effects
    • Taylor Steven A."Assessing Regression based Importance Weights for Quality Perceptions and Satisfaction Judgments in the Presence of Higher Order and/or Interaction Effects,".Journal of Retailing. 1997;73 (1): 135-159.
    • (1997) Journal of Retailing , vol.73 , Issue.1 , pp. 135-159
    • Taylor, S.A.1
  • 43
    • 0000907342 scopus 로고
    • The Method of Paired Comparisons for Social Values
    • Thurstone Louis Leon."The Method of Paired Comparisons for Social Values,".Journal of Abnormal and Social Psychology. 1927;21 (4): 384-400.
    • (1927) Journal of Abnormal and Social Psychology , vol.21 , Issue.4 , pp. 384-400
    • Thurstone, L.L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.