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Volumn 36, Issue 3, 1996, Pages 16-26

Attitudes toward advertising in islam

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0013443928     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (63)

References (31)
  • 1
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    • Ads go on Saudi TV
    • January 13
    • The Oman Daily Observer. "Ads go on Saudi TV." January 13, 1986.
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  • 4
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    • Source Credibility during the Gulf War: A Q-Study of Rural and Urban Saudi Arabian Citizens
    • Paper presented Montreal, Canada, August
    • Al-Makaty, S., D. A. Boyd, and G. N. Van Tubergen. "Source Credibility during the Gulf War: A Q-Study of Rural and Urban Saudi Arabian Citizens." Paper presented at the Association for Education in Journalism and Mass Communication, Montreal, Canada, August 1992.
    • (1992) Association for Education in Journalism and Mass Communication
    • Al-Makaty, S.1    Boyd, D.A.2    Van Tubergen, G.N.3
  • 5
    • 0002584626 scopus 로고
    • Identifying Who Dislikes Television Advertising: Not by Demographics Alone
    • Alwitt, L., and P. R. Prabhaker. "Identifying Who Dislikes Television Advertising: Not by Demographics Alone." Journal of Advertising Research 34, 6 (1984): 17-29.
    • (1984) Journal of Advertising Research , vol.34 , Issue.6 , pp. 17-29
    • Alwitt, L.1    Prabhaker, P.R.2
  • 9
    • 33748361752 scopus 로고
    • (D. Weaver, Trans.). Fairlawn, NJ: Essential Books, Inc.
    • Benoist-Mechin, J. Arabian Destiny. (D. Weaver, Trans.). Fairlawn, NJ: Essential Books, Inc., 1958.
    • (1958) Arabian Destiny
    • Benoist-Mechin, J.1
  • 11
    • 84970729121 scopus 로고
    • A Q-Analysis of Mass Media Usage by Egyptian Elite Groups
    • _. "A Q-Analysis of Mass Media Usage by Egyptian Elite Groups." Journalism Quarterly 55 (1978): 501-07, 539.
    • (1978) Journalism Quarterly , vol.55 , pp. 501-507
  • 13
    • 0040310269 scopus 로고
    • Information Sources and Images of the United States and Japan: A Q-Study of Adult Jordanian Males
    • Beverly Hills, CA: Sage
    • _. "Information Sources and Images of the United States and Japan: A Q-Study of Adult Jordanian Males." Communication Yearbook 9. Beverly Hills, CA: Sage, 1986.
    • (1986) Communication Yearbook 9
  • 14
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    • Adolescent Television Viewing in Saudi Arabia
    • _, and A. M. Najai. "Adolescent Television Viewing in Saudi Arabia." Journalism Quarterly 61, 2 (1984): 295-301, 351.
    • (1984) Journalism Quarterly , vol.61 , Issue.2 , pp. 295-301
    • Najai, A.M.1
  • 17
    • 33748346395 scopus 로고
    • Arabian Backlash: Two Years after War, Many Saudis Behave as if It Never Occurred
    • January 13
    • Horwitz, T. "Arabian Backlash: Two Years after War, Many Saudis Behave as if It Never Occurred." Wall Street Journal January 13, 1993.
    • (1993) Wall Street Journal
    • Horwitz, T.1
  • 18
    • 0345749893 scopus 로고
    • A Factor Analysis of College Student Attitudes toward Advertising
    • Larkin, E. F. "A Factor Analysis of College Student Attitudes toward Advertising." Journal of Advertising 6, 2 (1977): 42-46.
    • (1977) Journal of Advertising , vol.6 , Issue.2 , pp. 42-46
    • Larkin, E.F.1
  • 20
    • 0001903232 scopus 로고
    • Public Assessment of TV Advertising: Faint Praise and Harsh Criticism
    • Mittal, B. "Public Assessment of TV Advertising: Faint Praise and Harsh Criticism." Journal of Advertising Research 34, 1 (1994): 35-53.
    • (1994) Journal of Advertising Research , vol.34 , Issue.1 , pp. 35-53
    • Mittal, B.1
  • 22
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    • London: Ernest Benn
    • _. Saudi Arabia. London: Ernest Benn, 1955.
    • (1955) Saudi Arabia
  • 26
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    • Authorization for Cable TV and Ban for Satellite Dishes
    • March 11
    • Saudi Ministers Council. "Authorization for Cable TV and Ban for Satellite Dishes." Asharq AlAwsat, March 11, 1994.
    • (1994) Asharq AlAwsat
  • 28
    • 84972608404 scopus 로고
    • Third-World Images of America: Media Importance among Jordanians
    • Van Tubergen, G. N., and D. A. Boyd. "Third-World Images of America: Media Importance among Jordanians." Journalism Quarterly 63 (1986): 607-11.
    • (1986) Journalism Quarterly , vol.63 , pp. 607-611
    • Van Tubergen, G.N.1    Boyd, D.A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.