Service characteristics as moderators of the entry mode choice: Empirical evidence in the hotel industry

Service Industries Journal

Volumn 32, Issue 7, 2012, Pages 1137-1148

  Villar, Cristina ^a   Pla Barber, José ^a   León Darder, Fidel ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

complexity; entry modes; hotel chains; intangibility; internationalization; moderator effects; services

Indexed keywords

GLOBALIZATION; INDUSTRIAL PRACTICE; RESEARCH; SERVICE SECTOR;

SPAIN;

EID: 84860184180     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2012.662497     Document Type: Article

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