The internationalization of soft-services: Entry modes and main determinants in the Spanish hotel industry

Service Business

Volumn 5, Issue 2, 2011, Pages 139-154

  Pla Barber, J ^a   León Darder, Fidel ^a   Villar, Cristina ^a  

^a Facultad de Economía Edificio Departamental Oriental Desp 1 C11   (Spain)

Author keywords

Entry modes; Hotel chains; Internationalization; Services; Spain

Indexed keywords

EID: 79958217679     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-011-0106-x     Document Type: Article

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