Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis

Tourism Management

Volumn 33, Issue 5, 2012, Pages 1281-1285

  Murdy, Samantha ^a   Pike, Steven ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

CRM; Customer relationship marketing; Destination marketing organisations; Importance performance analysis; Visitor relationship marketing; VRM

Indexed keywords

ADVERTISING; MARKETING; PERCEPTION; PERFORMANCE ASSESSMENT; STRATEGIC APPROACH; TOURIST DESTINATION;

EID: 84859864011     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.11.024     Document Type: Article

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