Beyond expectations: The effect of regulatory focus on consumer satisfaction

International Journal of Research in Marketing

Volumn 29, Issue 1, 2012, Pages 93-97

  Trudel, Remi ^a   Murray, Kyle B ^b   Cotte, June ^c  

^a BOSTON UNIVERSITY   (United States)

^b UNIVERSITY OF ALBERTA   (Canada)

^c UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Expectations; Promotion and prevention; Regulatory focus; Satisfaction

Indexed keywords

EID: 84858794387     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2011.10.001     Document Type: Article

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