Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management

International Journal of Hospitality Management

Volumn 31, Issue 3, 2012, Pages 864-874

  Wang, Xuan Lorna ^a  

^a MIDDLESEX UNIVERSITY   (United Kingdom)

Author keywords

Customer relationship management; Hotels; Management conflicts; Revenue management; UK; Yield management

Indexed keywords

EID: 84858747314     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.10.005     Document Type: Article

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