Revenue management: The impact on business-to-business relationships

Journal of Services Marketing

Volumn 23, Issue 1, 2009, Pages 31-41

  Wang, Xuan Lorna ^a   Bowie, David ^b  

^a MIDDLESEX UNIVERSITY   (United Kingdom)

^b OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Business to business marketing; Channel relationships; Corporate strategy; Hotels; Key accounts; Yield management

Indexed keywords

EID: 70349411551     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040910933075     Document Type: Article

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