'Spinning' Warhol: Celebrity brand theoretics and the logic of the celebrity brand

Journal of Marketing Management

Volumn 27, Issue 13-14, 2011, Pages 1504-1524

  Kerrigan, Finola ^a   Brownlie, Douglas ^b   Hewer, Paul ^c   Daza LeTouze, Claudia ^a  

^a KING'S COLLEGE LONDON   (United Kingdom)

^b UNIVERSITY OF STIRLING   (United Kingdom)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

biographical methods; celebritisation; celebrity brand theoretics; celebrity brands; culture and consumption; narrative analysis

Indexed keywords

EID: 84858313241     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.624536     Document Type: Article

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