Jack Daniel's America: Iconic brands as ideological parasites and proselytizers

Journal of Consumer Culture

Volumn 6, Issue 3, 2006, Pages 355-377

  Holt, Douglas B ^a,b  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Consumer culture; Consumption; Marketing; Masculinity

Indexed keywords

EID: 40249094292     PISSN: 14695405     EISSN: 17412900     Source Type: Journal    
DOI: 10.1177/1469540506068683     Document Type: Article

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