Construal-level mind-sets and the perceived validity of marketing claims

Marketing Letters

Volumn 23, Issue 1, 2012, Pages 253-261

  Wright, Scott ^a   Manolis, Chris ^b   Brown, Drew ^a   Guo, Xiaoning ^a   Dinsmore, John ^a   Chiu, Peter ^a   Kardes, Frank R ^a  

^a UNIVERSITY OF CINCINNATI   (United States)

^b XAVIER UNIVERSITY   (United States)

Author keywords

Construal level theory; Mind sets; Truth ratings

Indexed keywords

EID: 84857632281     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-011-9151-4     Document Type: Article

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