Changing false beliefs from repeated Advertising: The role of claim-refutation alignment

Journal of Consumer Psychology

Volumn 17, Issue 2, 2007, Pages 118-127

  Johar, Gita Venkataramani ^a   Roggeveen, Anne L ^b  

^a Howard Hughes Medical Institute   (United States)

^b BABSON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34249333871     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1057-7408(07)70018-9     Document Type: Article

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