Improving the performance of business models with relationship marketing efforts - An entrepreneurial perspective

European Management Journal

Volumn 30, Issue 2, 2012, Pages 85-98

  Brettel, Malte ^a   Strese, Steffen ^a   Flatten, Tessa C ^a  

^a RWTH AACHEN UNIVERSITY   (Germany)

Author keywords

Business model; Entrepreneurial ventures; Firm performance; Relationship marketing

Indexed keywords

EID: 84857442032     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2011.11.003     Document Type: Article

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