An empirical study of commercialization performance on nanoproducts

Technovation

Volumn 32, Issue 3-4, 2012, Pages 168-178

  Lo, Chih Cheng ^a   Wang, Chun Hsien ^b   Chien, Pei Yu ^c   Hung, Chien Wei ^d  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

^b NATIONAL CHIAYI UNIVERSITY   (Taiwan)

^c NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

^d ASIA UNIVERSITY   (Taiwan)

Author keywords

Commercialization performance; Importance performance analysis; Marketing strategic; Nanotechnology

Indexed keywords

COMMERCIAL APPLICATIONS; COMMERCIALIZATION PERFORMANCE; COMPETITIVE STRATEGY; EMPIRICAL DATA; EMPIRICAL STUDIES; IMPORTANCE-PERFORMANCE ANALYSIS; INNOVATION CHARACTERISTICS; MARKET OPPORTUNITIES; NANOPRODUCTS; PERFORMANCE EVALUATION; PRODUCT ATTRIBUTES;

SURVEYS;

NANOTECHNOLOGY;

EID: 84857369432     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2011.08.005     Document Type: Article

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