Rediscovering performance-importance analysis of products

Journal of Product & Brand Management

Volumn 5, Issue 2, 1996, Pages 43-54

  Duke, Charles R ^a   Mount, Andrew S ^b  

^a CLEMSON UNIVERSITY   (United States)

^b Biotechtronix Inc   (United States)

Author keywords

Evaluation; Performance; Positioning

Indexed keywords

EID: 0004869387     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429610119441     Document Type: Article

References (11)

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