Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality

Journal of Retailing and Consumer Services

Volumn 13, Issue 1, 2006, Pages 1-13

  Bei, Lien Ti ^a   Shang, Cian Fong ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Customer satisfaction; Perceived price fairness; Perceived product quality; Perceived service quality; Simultaneous importance performance analysis; State owned enterprises

Indexed keywords

COMPARATIVE STUDY; CORPORATE STRATEGY; MARKETING; PRIVATE SECTOR; STATE OWNED ENTERPRISE;

ASIA; EASTERN HEMISPHERE; EURASIA; FAR EAST; TAIWAN; WORLD;

EID: 26944444694     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2004.07.002     Document Type: Article

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