Dual role of price and myopia in a marketing channel

European Journal of Operational Research

Volumn 219, Issue 2, 2012, Pages 284-295

  Martín Herrán, Guiomar ^a,b   Taboubi, Sihem ^b   Zaccour, Georges ^b  

^a UNIVERSITY OF VALLADOLID   (Spain)

^b HEC MONTRÉAL   (Canada)

Author keywords

Differential games; Dual role of price; Marketing channel; Myopia

Indexed keywords

DIFFERENTIAL GAMES; DISTINCTIVE FEATURES; DUAL ROLE; MARKETING CHANNEL; MARKETING CHANNELS; MYOPIA; OBJECTIVE MEASURE; PERCEIVED QUALITY; PRICING STRATEGY; RETAIL PRICE; WHOLE SALE PRICES;

ECONOMICS; GAME THEORY; OPHTHALMOLOGY; QUALITY CONTROL; SALES;

COSTS;

EID: 84857058186     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2011.12.015     Document Type: Article

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