Value for value-The dynamics of supplier value in collaborative new product development

Industrial Marketing Management

Volumn 41, Issue 1, 2012, Pages 156-165

  Smals, Raphaël G M ^a   Smits, Armand A J ^b  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Collaborative innovation; Process research approach; Relationship value; Supplier involvement

Indexed keywords

EID: 84856783509     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.11.022     Document Type: Article

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