The attribute carryover effect: What the "runner-up" option tells us about consumer choice processes

Journal of Consumer Research

Volumn 38, Issue 5, 2012, Pages 872-885

  Boland, Wendy Attaya ^a   Brucks, Merrie ^b   Nielsen, Jesper H ^b  

^a AMERICAN UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84855797088     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/660749     Document Type: Article

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